Brand Style Guide 2026 - BlueRibbon Coalition

Foundation

Brand System Overview

Three fonts. Seven colors. Clear rules. This system is designed to work across web, email, social media, print collateral, signage, and merchandise.

Role	Font	Why
Headlines / Display	Oxanium	Squared, geometric display font. Commands attention. Carries all brand personality. Used for H1, H2, H3, buttons, navigation, and branding lockups.
Body / Utility	DM Sans	Geometric sans-serif with open letterforms. Designed to be invisible and let content speak. Used for body text, overlines, subheadlines, captions, form labels, and UI elements.
Lead / Pull Quote	Spectral	Modern editorial serif with refined weight. Used only for two roles: lead/intro paragraphs and pull quotes. Creates a deliberate contrast with DM Sans that signals "slow down, this matters."

All three fonts are free on Google Fonts. They load via a single request and can be self-hosted. Oxanium and DM Sans share geometric DNA, so they feel cohesive. Spectral's refined editorial quality is the intentional outlier, reserved for moments of editorial emphasis.

Typography

Complete Type Specifications

Every text element has defined specs for digital (pixels, rem) and print (points, inches). Spacing values ensure consistent vertical rhythm across all materials.

Role	Font	Weight	Size (Digital)	Size (Print)	Line Height	Tracking	Space Before	Space After
Overline	DM Sans	Bold (700)	12-13px / 0.8rem	9-10pt	1.4 / 18px / 13pt	250 / 4px	0px / 0pt	8px / 6pt / 0.08in
H1 Headline	Oxanium	Bold (700)	36-48px / 2.5-3rem	30-36pt	1.1 / 42-53px / 34-40pt	-0.5px / -10	0px / 0pt	16px / 12pt / 0.17in
H2 Headline	Oxanium	SemiBold (600)	28-32px / 1.75-2rem	22-24pt	1.2 / 34-38px / 26-28pt	0	32px / 24pt / 0.33in	12px / 9pt / 0.13in
H3 Headline	Oxanium	SemiBold (600)	22-24px / 1.4-1.5rem	16-18pt	1.3 / 29-31px / 21-23pt	0	24px / 18pt / 0.25in	8px / 6pt / 0.08in
Lead / Intro	Spectral	Medium (500)	18-20px / 1.13-1.25rem	13-14pt	1.7 / 31-34px / 22-24pt	0	0px / 0pt	24px / 14pt / 0.19in
Subheadline	DM Sans	SemiBold (600)	16-18px / 1-1.13rem	12-13pt	1.5 / 24-27px / 18-20pt	0	20px / 14pt / 0.19in	8px / 6pt / 0.08in
Body Text	DM Sans	Regular (400)	16px / 1rem	11-12pt	1.75 / 28px / 18-20pt	0	0px / 0pt	16px / 10pt / 0.14in
Pull Quote	Spectral	Regular Italic (400i)	20-22px / 1.25-1.38rem	14-16pt	1.6 / 32-35px / 22-26pt	0	28px / 18pt / 0.25in	28px / 18pt / 0.25in
Caption	DM Sans	Regular (400)	13-14px / 0.8-0.88rem	9-10pt	1.5 / 20-21px / 14-15pt	0.2px / 10	8px / 6pt / 0.08in	0px / 0pt
Button / CTA	Oxanium	Bold (700)	13-14px / 0.8-0.88rem	10-11pt	1.0 / 13-14px / 10-11pt	75 / 1px	N/A	N/A
Navigation	Oxanium	SemiBold (600)	13-14px / 0.8-0.88rem	N/A	1.0	100 / 1.5px	N/A	N/A

Live Type Specimens

Overline / DM Sans Bold / All Caps / 250 Tracking

PUBLIC LAND LITIGATION UPDATE

H1 / Oxanium Bold / -0.5px Tracking

DEFENDING YOUR RIGHT TO RIDE

H2 / Oxanium SemiBold

Washington OHV Access Under Threat

H3 / Oxanium SemiBold

1 Million Acres at Stake in WDFW Rule

Lead / Intro / Spectral Medium (reserved role)

BlueRibbon Coalition is fighting a proposed rule that would close over one million acres of public land to motorized access in Washington State. This is one of the largest proposed closures in the Pacific Northwest.

Subheadline / DM Sans SemiBold

What the Proposed Rule Means for Off-Roaders

Body / DM Sans Regular

The Washington Department of Fish and Wildlife has proposed administrative changes that would eliminate motorized access across a significant portion of state-managed land. This affects OHV riders, hunters, anglers, and anyone who depends on vehicle access to reach remote public land. BRC has filed formal comments opposing the closure and is preparing legal options.

Pull Quote / Spectral Italic (reserved role)

"Access is not a privilege. It is a right written into the laws that govern our public lands."

Caption / DM Sans Regular / 0.2px Tracking

Photo: Trail access point at Tahuya State Forest, WA. Credit: BRC Staff / March 2026

Typography Rules

DO: Use Spectral only for lead paragraphs and pull quotes.These are the two "elevated" moments in any piece of content. The lead hooks the reader. The pull quote delivers the emotional point. Spectral signals both.

DO: Use Oxanium in all caps for H1 headlines.Oxanium's squared geometry is at its strongest in uppercase. H2 and H3 can use title case for softer hierarchy.

DO: Maintain the defined space-before values for H2 and H3.The 32px (24pt) space before H2 and 24px (18pt) before H3 creates breathing room that separates sections and improves scannability.

DON'T: Use Spectral for body text, captions, UI labels, or navigation.If Spectral appears everywhere, it loses its "special moment" quality. Body text is DM Sans. Always.

DON'T: Use Oxanium for body text or long-form reading.Oxanium is a display font. Its squared letterforms reduce readability at body text sizes and in paragraphs longer than two lines.

DON'T: Mix additional fonts.Three fonts is the maximum. Do not introduce Montserrat, Avenir Next, Open Sans, or any other typeface. If a platform does not support custom fonts, fall back to system sans-serif for DM Sans roles and system serif for Spectral roles.

Print note: For print materials, use the pt sizes in the specification table. Print body text at 11-12pt with 18-20pt leading provides optimal readability for reports, one-pagers, and direct mail. For large-format print (banners, signage), scale proportionally from the H1 size.

Colors

Complete Color Specifications

All values provided in Hex (digital), RGB (digital), and CMYK (print). Use Hex/RGB for web, email, and social media. Use CMYK for offset printing, direct mail, and signage.

PRIMARY COLORS

BRC BLUE

HEX #0033A0

RGB 0, 51, 160

CMYK 100, 68, 0, 37

Primary brand color. Use on light backgrounds only. Locked, non-negotiable.

DEEP NAVY

HEX #0A1628

RGB 10, 22, 40

CMYK 75, 45, 0, 84

Dark background color. Replaces pure black. Blue undertone connects to BRC Blue.

WHITE

HEX #FFFFFF

RGB 255, 255, 255

CMYK 0, 0, 0, 0

Default background. Primary text color on dark and blue backgrounds.

SECONDARY / ACCENT COLORS

BRIGHT BLUE

HEX #6CA0FF

RGB 108, 160, 255

CMYK 58, 37, 0, 0

Dark-mode blue. Use wherever BRC Blue would fail on dark backgrounds. Links, accents, charts on dark.

GOLDEN AMBER

HEX #FFD100

RGB 255, 209, 0

CMYK 0, 18, 100, 0

Secondary accent. Replaces neon yellow. Use for highlight bars, overline accents on dark/blue, button fills.

FUNCTIONAL COLORS

ACTION RED

HEX #B91C1C

RGB 185, 28, 28

CMYK 0, 85, 85, 27

Urgency only. Legislative alerts, donation deadlines, closure warnings, error states. Reserve to maintain impact.

COOL GRAY

HEX #F0F2F5

RGB 240, 242, 245

CMYK 2, 1, 0, 4

Light background alternative. Section dividers, card backgrounds, sidebar fills. Subtle blue undertone.

Accessibility

Color Pairing Rules + Contrast Ratios

WCAG 2.1 AA requires 4.5:1 for normal text (under 18px bold / 24px regular) and 3.0:1 for large text. Every pairing below has been tested. Use only the approved combinations.

On White (#FFFFFF) Background

BRC Blue Text
10.60:1 AA

Deep Navy Text
18.13:1 AA

Action Red Text
6.47:1 AA

Bright Blue Text
2.59:1 FAIL

DON'T: Use Bright Blue or Golden Amber as text on white.Both fail WCAG AA. On light backgrounds, use BRC Blue for blue text and Deep Navy for neutral text. Golden Amber and Bright Blue are for accents and fills only on light backgrounds.

On Deep Navy (#0A1628) Background

White Text
18.13:1 AA

Golden Amber
12.41:1 AA

Bright Blue
7.00:1 AA

Cool Gray
16.17:1 AA

DO: Use Bright Blue for links and interactive elements on dark backgrounds.Bright Blue at 7.0:1 passes AA for all text sizes on Deep Navy. This is its primary role: the dark-mode equivalent of BRC Blue.

On BRC Blue (#0033A0) Background

White Text
10.60:1 AA

Golden Amber
7.25:1 AA

Cool Gray
9.45:1 AA

Bright Blue
4.09:1 Large

DO: Use Golden Amber for accent text, overlines, and highlights on BRC Blue.At 7.25:1 it passes AA for all text sizes. This is the primary accent pairing for blue backgrounds.

DON'T: Use Bright Blue for body text on BRC Blue.At 4.09:1 it only passes for large text (18px bold+). Acceptable for decorative headlines or large accents, not for body copy.

Quick Reference: Approved Pairings

Background	Primary Text	Accent / Links	Highlight	Avoid
White	Deep Navy / BRC Blue	BRC Blue	Golden Amber (fill only, dark text on top)	Bright Blue text, Golden Amber text
Cool Gray	Deep Navy / BRC Blue	BRC Blue	Golden Amber (fill only, dark text on top)	Bright Blue text, Golden Amber text
Deep Navy	White	Bright Blue / Golden Amber	Golden Amber (text or fill)	BRC Blue text, Action Red text
BRC Blue	White	Golden Amber	Golden Amber (text or fill)	Deep Navy text, Action Red text

Application

Layout Demonstrations

Each demo below shows the full typography and color system applied to real BRC content across three background contexts.

Article Layout / Light Background

LITIGATION UPDATE

WASHINGTON WDFW RULE COULD CLOSE OHV ACCESS ON 1M ACRES

March 15, 2026 · 4 min read · By BRC Legal Team

The Washington Department of Fish and Wildlife has quietly proposed administrative changes that would eliminate motorized access across more than one million acres of state-managed land. If finalized, this would be the largest single closure of OHV access in the Pacific Northwest.

What is Being Proposed

The proposed rule would reclassify large portions of WDFW-managed land under a "conservation priority" designation that prohibits motorized use. The agency published the rule change in the Washington State Register with a 30-day comment period that closes April 12, 2026.

"This isn't about conservation. It's about locking the public out of public land."

What BRC is Doing

BRC has filed formal comments opposing the closure and is coordinating with local OHV clubs and state organizations to build opposition. Our legal team is evaluating whether the reclassification violates existing access agreements and state law.

Submit a Comment Share This Article

Feature Block / Dark Background

MEMBER ALERT

MINNESOTA BILL THREATENS 4.2 MILLION ACRES

SF 1245 would classify millions of acres of state forest land as off-limits to OHV use. If passed, it would be the largest single closure of motorized access in state history.

The bill was introduced in committee last month and has gained traction among anti-access legislators. BRC is coordinating with local clubs and state organizations to build opposition before the next hearing.

Take Action Read the Filing

Brand Block / BRC Blue Background

ABOUT BRC

WE FIGHT FOR YOUR ACCESS

BlueRibbon Coalition is the only national organization dedicated to fighting in court, in Congress, and in state capitols to keep trails and public land open for motorized recreation.

Since 1987, we have fought and won landmark legal battles that kept trails open, challenged federal overreach, and given off-roaders a voice in the policy process. Your membership funds the fight.

Become a Member Our Legal Wins

BLUERIBBON COALITION